HTC One M8 design launched
HTC is losing one of the principle architects of its flagship phone.
Scott Croyle, head of design at HTC, will take a new advisory role to work on projects both Croyle was one of the proponents of using metal to encase the HTC One and the recent successor, the HTC One M8. It's that unique design that has set the phones apart from the competition, giving it a level of buzz in the face of a marketing blitz from rival Samsung. HTC is hoping the M8 will help turn around its fortunes.in and outside of the company,
"HTC remains at the forefront of smartphone innovation," a company spokesman said in an e-mailed statement. "Scott Croyle will be focusing on special projects and dedicated on next generation developments."
Still, the spokesman said the new role would allow Croyle to "keep growing beyond HTC."
Drew Bamford, who worked on Sense and previously reported to Croyle, was promoted and will run all software and services under a new group called HTC Creative Labs. He will now report to HTC Chief Executive Peter Chou.
"Drew Bamford is experienced and talented leader at HTC with solid track records in leading and building our user experience team," the spokesman said.
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