Flipboard 3.0 also introduces a fresh new design that emphasizes high contrast headlines and slick typography. The app also targets phones, specifically, where the company says 70 percent of its users reside. The iPad represents more of a lean-back experience built for browsing and discovery, McCue says, but the phone is a place for delivering important news as quickly as possible. This intuition formed some of the impetus for the app’s new keyword-based topic picker, which lets you choose specific topics (and even specific Flipboard users) that interest you the most. The app’s new focus seems heavily influenced by what we saw from the new Foursquare this summer — a company bursting at the seams with data and looking for new ways to cut through it.
